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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks : SAGE Publications, c2011Edition: 2nd ed.Description: xvii, 341 p. : ill. ; 23 cm.ISBN: 9781412987776 (pbk.); 1412987776 (pbk.).Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology
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Item type Current location Collection Call number Copy number Status Date due
General Books General Books General Shelf English P 91.3 B496 (Browse shelf) 1 Available

Includes bibliographical references (p. 309-313) and index.

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