Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
By: Berger, Arthur Asa
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Material type: 
BookPublisher: Thousand Oaks : SAGE Publications, c2011Edition: 2nd ed.Description: xvii, 341 p. : ill. ; 23 cm.ISBN: 9781412987776 (pbk.); 1412987776 (pbk.).Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology
| Item type | Current location | Collection | Call number | Copy number | Status | Date due |
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General Books
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General Shelf | English | P 91.3 B496 (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 309-313) and index.
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