International marketing / Masaaki Kotabe [et al.].
Contributor(s): Kotabe, Masaaki.
Material type: BookPublisher: Milton Old : John Wiley & Sons Australia, Ltd, 2011Description: xvi, 672 p. : ill. ; 25 cm.ISBN: 978174266032 (pbk.).Subject(s): Export marketing | Marketing -- Asia | Marketing -- Pacific AreaOnline resources: Publisher description | Table of contents onlyItem type | Current location | Collection | Call number | Copy number | Status | Date due |
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General Books | General Shelf | English | HF 1416 I61 (Browse shelf) | 1 | Available |
Includes bibliographical references.
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