Includes bibliographical references and index.

A road map for natural capitalism / Amory B. Lovins, L. Hunter Lovins and Paul Hawken -- A natural-resource-based view of the firm / Stuart L. Hart -- Green and competitive : ending the stalemate / Michael E. Porter and Claas van der Linde -- Toward a new conception of the environment-competitiveness relationship / Michael E. Porter and Claas van der Linde -- Ecological modernisation, ecological modernities / Peter Christoff -- Towards the sustainable corporation : win-win-win business strategies for sustainable development / John Elkington -- It's not easy being green / Noah Walley and Bradley Whitehead -- When pollution prevention meets the bottom line / Linda Greer and Christopher van Löben Sels -- Environmental product differentiation : implications for corporate strategy / Forest L. Reinhardt -- Market failure and the environmental policies of firms : economic rationales for 'beyond compliance' behavior / Forest Reinhardt -- Is there a market for virtue? The business case for corporate social responsibility / David J. Vogel -- Beyond the business case for corporate sustainability / Thomas Dyllick and Kai Hockerts -- Strategy and society : the link between competitive advantage and corporate social responsibility / Michael E. Porter and Mark R. Kramer -- Corporate social responsibility : an economic and public policy perspective / Paul R. Portney -- The four faces of corporate citizenship / Archie B. Carroll -- When it hits the fan / Edmund M. Burke -- Environmental visibility : a trigger of green organizational response /r Frances E. Bowen -- Why do firms adopt 'beyond compliance' environmental policies? / Aseem Prakash -- Does it really pay to be green? An empirical study of firm environmental and financial performance /r Andrew A. King and Michael J. Lenox -- Developing environmental management strategies / Nigel Roome -- Extending linear approaches to mapping corporate environmental behaviour / A. Ghobadian, H. Viney, J. Lui and P. James -- Hitting the green wall / Robert D. Shelton -- The meaning of greening : a plea for an organizational theory / Thomas N. Gladwin -- The greening of the board room : how German companies are dealing with environmental issues / Ulrich Steger -- Policy networks and firm behaviours : governance systems and firm responses to external demands for sustainable forest management / Benjamin Cashore and Ilan Vertinsky -- Stage models of corporate 'greening' : a critical evaluation / Anja Schaefer and Brian Harvey -- The myth of best practices: the context dependence of two high-performing waste reduction programs / Peter B. Cebon -- Social license and environmental protection : why businesses go beyond compliance / Neil Gunningham, Robert A. Kagan and Dorothy Thornton -- Managerial interpretations and organizational context as predictors of corporate choice of environmental strategy / Sanjay Sharma -- The new corporate social responsibility / Graeme Auld, Steven Bernstein and Benjamin Cashore -- Globalization and the environment : strategies for international voluntary environmental initiatives / Petra Christmann and Glen Taylor.